According to Sawyer Merritt, OpenAI has officially announced that ads will soon be displayed to users of ChatGPT's free and Go subscription tiers, marking a significant shift in the monetization strategy for AI-powered chat services (source: Sawyer Merritt on Twitter). The ads, previewed in early screenshots, will be natively integrated into ChatGPT conversations, providing AI companies and digital marketers with a new channel for targeted advertising and customer engagement. This move opens up fresh business opportunities for advertisers looking to reach ChatGPT’s large user base and highlights a growing trend of integrating commercial models into AI platforms (source: Sawyer Merritt on Twitter).

According to @godofprompt on Twitter, OpenAI is preparing to introduce targeted advertising within ChatGPT by leveraging its new 'memory' feature, which references all past user conversations for contextual ad targeting (source: @godofprompt, 2025-10-25). OpenAI has reportedly hired 630 former Meta employees, representing 20% of its staff, to develop these capabilities. The company projects up to $25 billion in ad revenue by 2029, aiming to offset its current $8.5 billion annual burn rate and achieve profitability (source: @godofprompt, 2025-10-25). This move signals a major shift in AI monetization strategies, with profound business implications for AI-powered advertising, user privacy, and data-driven personalization. The use of conversational AI data for ad targeting could create new market segments in hyper-personalized marketing, while also raising industry-wide concerns about trust, privacy, and ethical AI deployment.